AdPlenty Simplifies Online Advertising for home

”Five Clicks, and You're Ready to Go"

home is a franchise chain with 182 real estate agencies across the country. The larger home agencies usually have a good grasp of online advertising and have the budget to hire external experts to execute their digital campaigns. However, for many home stores, online advertising is a much more complicated affair. It’s challenging to create a campaign across social media, display banners, and Google Ads. If they outsource the task to external agencies, many stores find that nearly half of their total advertising budget is consumed by consultancy fees. Therefore, home contacted AdPlenty to build an automated marketing platform that simplifies the agents’ digital marketing efforts. This marketing platform, based on AdPlenty’s generic marketing engine, has been named OnlineSpot within home. In OnlineSpot, individual agencies simply follow a few easy steps to launch a cohesive digital advertising campaign across all relevant communication channels. Henrik Bastrup Jacobsen, marketing consultant at home, explains, "We designed OnlineSpot to meet our needs in the real estate industry. The solution includes standard settings and ad templates that make it incredibly easy for our agencies to advertise online. Five clicks, and you're ready to go. We've been using the solution for about a year now, and we are very satisfied."

Money Well Spent

Henrik Bastrup Jacobsen explains that the OnlineSpot solution has pushed many home agencies into the digital world. "Previously, there were two typical scenarios. Either the stores couldn’t manage online advertising and would place an ad in the local weekly paper because that was what they were comfortable with, or they were contacted by someone trying to sell overpriced Google Ads campaigns," he says. "With OnlineSpot, the stores' money is spent correctly. They don’t need to think about how to set up a digital campaign. They only need to consider the desired outcome of the campaign, and the system delivers that effect. It works excellently," he says.

Everyone Can Advertise 

In Aarhus, Jesper Bøgelund Brandborg works as a marketing coordinator at home, managing marketing for 13 home agencies in East Jutland. "With the new solution, I have more options for creating a campaign across multiple channels, such as Google Ads, Facebook, and display banners. I also have a better overview of how the campaign performs on each channel. So next time we run a campaign, I can use insights from the last time to optimize the new campaign’s effectiveness," he says. Jesper Bøgelund Brandborg explains that OnlineSpot is so simple to use that it’s almost impossible to make a mistake. "It works by selecting the desired result—whether it’s clicks, visibility, or conversions. Then you check the channels you want to use. You set the campaign duration, budget, and target audience. Finally, you can choose to use one of the system’s ad templates or design your own. You’re ready to go in a few minutes."

A Strategic Asset 

For Henrik Bastrup Jacobsen, OnlineSpot is not just an operational tool that makes online advertising easier. The solution also has strategic importance for home. "We need to provide competitive tools to our agencies to make it as attractive as possible to be an agent in our chain. OnlineSpot supports this ambition. Offering our agents a solution that automates their entire online marketing process is a strong asset for our brand," says Henrik Bastrup Jacobsen, who also highlights that the solution allows them to standardize the visual identity of different franchisees through predefined design templates. In addition to the operation, maintenance, and development of the OnlineSpot solution, AdPlenty has also taken over Home’s media contract negotiations. "This frees up resources in our office and provides us with better prices because AdPlenty can buy in much larger volumes than we can," says Henrik Bastrup Jacobsen, concluding, "Overall, we are very satisfied with our collaboration with AdPlenty. They have a good business understanding, know our needs, and deliver quickly and efficiently. I really like that combination."